All members get fully featured profile pages which they can use as promotional tools by setting the URL to: domain.com/username The member can specify how much information they want to make public about themselves, share the videos they like and promote the videos that they have uploaded. When a member is logged in they can rearrange their entire profile page with 'drag-n-drop' boxes that can be repositioned anywhere on the page. This all builds a sense of community in your site as members start sharing stuff with one another and adding friends, videos and content. As your community builds up, your site becomes much more valuable if you wanted to sell it on in the future.