All members get fully featured profile pages which they can use as promotional tools by setting the URL to: domain.com/username Members can specify how much information they want to make public about themselves. They can feature the videos, photos, music, blogs and articles which they like in their profile. When a member is logged in they can rearrange their entire profile page with 'drag-n-drop' boxes that can be repositioned anywhere on the page. They can change the look and feel of their profile page using background, themes and colors. This all builds a sense of community in your site as members start sharing stuff with one another and adding friends and content. As your community builds up, your site becomes much more valuable if you wanted to sell it on in the future.