Your users can quickly publish the music track or video to their Blogger blog in a few simple clicks when listening to music or watching videos on your site. This incredibly easy way of posting videos or music will spread your brand across hundreds, maybe thousands of websites with very little effort on your part. Imagine thousands of websites with your video player and carrying links back to your site, the exposure could be huge, pushing up the value of your site as well as allowing you to charge more for advertising.